You already sell out.
Ruta makes it easy to run.
You’re doing the hard part — the food and the following. Ruta handles the mess: your menu, your pickup times, and every order in one place, so you stop running a business out of your DMs. Keep your customers. Keep 100% of what you make.
Sound familiar?
“u still got plates?” · “can I Venmo u?” · orders buried in your DMs · payment screenshots · people showing up late or not at all. You’re great at the food — the *running* it is the part that eats you alive. That’s the part Ruta takes off your plate.
How Ruta works
Add your dishes, prices, and where/when you’ll be. A few minutes from your phone.
They reserve their plates and pick a time. You know exactly how much to cook — no waste, no no-shows. They pay you in person.
Every order, who’s coming, what’s selling, what’s sold out. No more digging through DMs. Ruta never touches your money — you keep 100%.
Is my food legal to sell?
It depends on what you cook and where. Here’s the honest breakdown — and we handle the paperwork either way.
Then you’re already legal to sell anything — meat, seafood, hot plates, all of it. Just send us your permit, we verify you, and you’re live on Ruta. If you run a truck, this is you.
Selling those out of a home kitchen isn’t legal — but don’t stop what’s working. We get you into a licensed commissary kitchen (rent one by the hour) or a mobile / food-truck permit, so what you’re already selling becomes legit — then you scale it on Ruta without looking over your shoulder.
Get legit with StrikeFeed →Breads, cookies, salsas, jams, most homemade food — that’s cottage food. No storefront, no big permit — just a ~$15 food-handler course, and we walk you through it.
The food-handler course doesn’t ask for a Social Security number or citizenship. And because customers pay you in person, you can start earning right away. An ITIN (anyone can get one) is all you need for taxes later — we’ll point you to help.
Free to start. Keep 100% of your sales. We handle the legal part — you handle the food.